Operadoras móviles de Latinoamérica buscan monetizar Pokémon

Pokémon GO
Pokémon GO

Operators from Peru and Chile put in place strategies to take advantage of the success of the Nintendo game Polémon Go.

Movistar and Entel Perú offers the possibility to play without consuming data in the case of postpaid plans and other options. The case of Bitel is similar as it has unlimited internet plans. In the case of Chile both operators offer the game without discount mega of the plans.

According to local media reports, Chilean operator Entel took the initiative and announced that it would not discount megas to customers using the game; Movistar promised the same thing. According to the US statistics site. Sensor Tower, the application surpassed the million downloads in Chile in the stores of Apple and Google.

Pókemon works with the model Free To Play, that is to say, the game offers the possibility to realize micropayments (starting from $ 0.99) with real money in exchange for Pokébolas, stellar powders and candies to strengthen your Pokémon. They are also available for free by visiting specific points such as parks.

The game runs on Android smartphones starting with version 4.4 of the operating system and on Apple from the iPhone 5 forwards.

On the 4th and 5th of October, Frecuencia Latinoamérica organizes a new edition of M2Games Latam , the 2016 mobile games event in Latin America.




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